Christmas Campaign

Dymocks Books

2025

Project Role — Art Direction, Design Lead, Copy, Roll out

You have to know someone to know which book they’ll genuinely enjoy. So when Dymocks approached to us for their Christmas campaign, I wanted the work to feel personal. ‘Gifts That Tell a Story’ celebrated the little things people know about the ones closest to them, imagining the kinds of messages loved ones might write to each other at Christmas…even if they were a little bit sassy.

Additional Credits

Photography Production: Last Humans