Adult heads on babies was not an ad I imagined getting over the line in my career, but alas, here we are. Love to Dream had created the perfect sleep suit for babies, but the insight was really about parents. As one of the most sleep-deprived demographics out there, they were the real winners of a better night’s sleep. The idea featured the product front and centre, while still letting parents see themselves. What started as a small series of static ads grew into a second video asset, after the Love to Dream team loved the concept so much.