‘Protect Your Play’ was a campaign created with Emen8 in response to the mpox outbreak in Australia. The brief came with a tricky balance: give people the information they needed, without making it feel scary, clinical or judgemental. Speaking to gay and bisexual men who have sex with men, the campaign took a sharp, cheeky and practical approach. Four 15-second videos covered the essentials: vaccination, signs and symptoms, transmission and travel.