Frozen custard isn’t really a thing in Australia. To most of us, custard is the thing that comes out at Christmas, poured over a cake your nan made. So when I tried CUSS for the first time, I was genuinely taken aback by just how good it was. It completely changed what I thought custard could be. And from there, ‘Absurdly Good’ was born. This campaign launched CUSS’s frozen custard to Australians by leaning into that same feeling of surprise. I wanted the art direction to feel intriguing, unexpected and a little bit surreal, which is why you’re about to see dancing cats…